Ithra United took part in #SaudiCXA25, one of the Kingdom’s leading gatherings for customer experience professionals, decision-makers and solution providers. The event brought together organizations that share one goal: raising the standard of service delivered to customers and citizens across Saudi Arabia.
At our stand, visitors explored how Ithra United combines operational expertise with proprietary technology. Live demonstrations featured VocaMind, our AI interaction-analysis platform that turns customer conversations into searchable data, quality scores and sentiment insights, alongside UniView 360 and UniPlat 360, which unify dashboards, CRM, quality and knowledge management in a single environment.
Conversations with visitors focused on practical challenges: how to measure service quality at scale, how to reduce response times without adding cost, and how automation can support, not replace, skilled customer service teams. Our specialists shared how omni-channel contact centers, chatbots and voice bots, and automated quality management can work together across the full customer journey.
Participating in #SaudiCXA25 reflects our commitment to the growth of the customer experience sector in Saudi Arabia and to the ambitions of Vision 2030. We thank the organizers and every visitor who stopped by, and we look forward to continuing these conversations.
