The Ithra United family is proud to congratulate our Chief Executive Officer, Safwan Al Khatib, on his distinguished contribution to the Advisory Board of the Saudi Customer Experience Awards (Saudi CXA).
The Advisory Board plays an important role in shaping the standards and direction of one of the Kingdom’s key customer experience platforms. Membership reflects a recognized depth of expertise in the sector and a commitment to advancing best practices that benefit organizations and customers alike.
Under his leadership, Ithra United has grown its business services, contact center and AI capabilities, with a clear focus on delivering high-quality, technology-driven customer experience in Saudi Arabia.
We congratulate him on this well-deserved recognition and thank him for representing Ithra United’s values of excellence, collaboration and innovation within the wider CX community.
